Win through innovation. Practical Guide to change and update the organization: Tashman, O`Rails

In order to focus on short -term success, to avoid failures in the future, leaders around the world have to balance between two extremes: current operational and long -term strategic tasks.

On the example of world-famous companies such as Hewlett-Packard, Ericsson, Southwest Airlines, Ciba-Geigy (now Novartis), Xerox and ABB, Michael Tashman from Harvard Business School and Charles O’Rails III of Stanford Higher School of Business show how to maintain a competitive advantage of the company in the mature market, where key factors are effectiveness and innovation. The authors also tell how to create an environment favorable for initiating and implementing revolutionary changes that can bring the company to a fundamentally new level.

Author
Tashmen Michael, O`Railly Charles
Translator
Stativka Anna
Publisher
Alpina Plisher, 2014
Genre
Quality management. Innovation