The book reveals the logic of the development of modern society and the role in this development of revolutionary ideas and movements. Based on the analysis of the “phenomenon of the Che” – a paradoxical consumer fashion for revolutionary paraphernalia, associated with the image of Ernesto Che Guevara, the author shows the organic relationship of capitalism and revolution and proves that entrepreneurs and consumers are positively perceived by the Che, because the spirit of post -industrial and postmodern capitalism is expressed in his form. The partisan ideas of Che Guevara, who in the last century, frightened even revolutionaries with their radicalism, are now more suitable for master classes and management textbooks. The “advanced” bourgeois, who from time to time get used to the image of revolutionary action and at the same time intensively use supernova communication technologies, become “virtual partisans”, creating an over -line version of capitalism – alternating.
The book is an interdisciplinary study and is addressed to sociologists, economists, IP …
Author
Ivanov Dmitry Vladimirovich
Editor
Trofimova O.I.
Publisher
Petersburg Oriental Studies, 2013
Series
Separate publication
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