About the book
The book is published in the series “Real Stories”: this is a business roman about modern Moscow and its heroes – the new generation of managers with changed attitudes and views on business. The idea of entrepreneurship simultaneously attracts and scares away, but they find the strength and opportunity to begin their own projects. Production of airships or natural bars? Libra with WiFi or calorie calculator? Business or family, love or startup? The heroes solve these issues on the pages of the book, and the reader plunges into real stories from the life of Moscow entrepreneurs. This book is about those who made business with their own hands, about their victories and defeats, about a difficult but exciting path to success. Its goal is to teach and suggest, inspire and motivate.
The basis of the narrative is real events; Projects and people are easily recognizable. Where in Moscow to look for financing, what to do when an investor demands to give a share in the company what to do at the time of an acute conflict between partners, as union …
Author
Inozemtseva Ekaterina Sergeevna
Editor
Mironova Irina
Publisher
Mann, Ivanov and Ferber, 2014
Series
True Story
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