What is this book about
This very famous book of the world -famous expert Dan Kennedy is the complete management of the copywriter on how to write an advertising letter -offer to attract the maximum number of customers.
The book contains a step -by -step guide to write a good advertising letter, the selection of “selling” headlines, a profitable allocation of postscript, as well as tips on what needs to be done so that the letter reads as many customers as possible and it does not fall into the garbage basket before it is read.
For whom this book
For everyone who works with customers. After all, we all have to write letters.
Why did we decide to publish this book
Dan Kennedy is one of the first specialists in the field of the information business, whose ideas for decades determined the development of Internet marketing. More than a million businessmen listen annually to the advice of Kennedy; Participation in his seminars is estimated at 2-5 thousand dollars, and the initial rate in one day is consulting …
Author
Kennedy Dan S.
Editor
Boldinova Rimma
Translator
Shcherbakov Igor
Publisher
Mann, Ivanov and Ferber, 2014
Genre
Marketing, advertising. PR, sales techniques + more 1
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