Rhetoric. Business communication. Textbook: Vladimir Rudnev

The author presents theoretical material in historical retrospective from the era of antiquity to the present. Extensive practical material will allow students to master the techniques of successful communication, correctly build a strategy and tactics of scientific discussion, business conversation, business and personal correspondence.
Corresponds to the Federal State Educational Standard of Higher Professional Education of the third generation.
For students of undergraduate of non -philological specialties. It can also be used by young specialists for the subsequent independent and research work on the topics: “rhetoric”, “business communication”, “business rhetoric”, “Russian language and culture of speech”, “culture of speech and business communication”, “speech communication”, “art of communication”, “ethics of business communication”.
2nd edition, stereotypical.

Author
Rudnev Vladimir Nikolaevich
Publisher
Knorus, 2022
Series
Bachelor
Genre
Business psychology. Business Etiket