What is this book about
The book on how to make your business unique, how to form an exclusive offer that your customers cannot abandon.
Mike Mikhailovitz uses an unusual “farmer” methodology, step -by -step strategy “Pumpkin Plan”, which is based on an analysis of the quality of goods or services, evaluating and ranking customers, financing planning, and the selection of promising employees.
The main goal is to make a profit and the conquest of leadership positions.
Why did we decide to publish this book
Firstly, because the “pumpkin plan” strategy is extraordinary and consistent, and most importantly – applicable to many fields of activity;
Secondly, this is a direct guide to action for those who seek to take a leading position in the market.
The chips of the book
No. 1. Based on the structural scheme of business, the author offers a phased plan for the development of your company and the conquest of the market.
No. 2. A consistent procedure for the operation of the launch of a new pro …
Author
Mikalovich Mike
Editor
Kuznetsova Nadezhda
Translator
Kulaev Barbara
Publisher
Mann, Ivanov and Ferber, 2013
Genre
Management. Enterprise management
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