Psychology of motivation. How deep attitudes affect our desires and actions: Halvorson, Higgins

What is this book about
Why do some people rush into everything new with their heads, while others are careful to the last?
What do many books on motivation do not take into account when they advise “to be optimistic”?
How to learn to understand people who are not at all like you, and to influence them when you need it?

We all want to experience pleasure and try to avoid pain. But in fact, there are two varieties of pain and pleasures that motivate us. If you are motivated to achieve, then you avoid missing opportunities with all your might. If you are motivated to avoid failures, you try to minimize errors and want to leave everything as it is.

With numerous examples from completely different life situations from marketing and sales to managing people and raising children, the authors show how to correctly determine the motivational attitude (their own and others) how to change it, and how to properly use this knowledge to improve communications and gain influence.

Author
Halvorson Heidi Grant, Higgins Thori
Editor
Kazarinova Elena
Translator
Matskovskaya Maria
Publisher
Mann, Ivanov and Ferber, 2014
Series
[Good translation!]