The rules of the game for marketers have changed irreversibly, once and for all. Those who do not learn this today run the risk of obsolete tomorrow, says Ryan Holide, marketing director of American Apparel, author of the international bestseller “Believe me, I lie!” Megabrands of a new generation, such as Dropbox, Facebook or Twitter, without spending a dollar on traditional marketing, hacked the market with non -standard actions and found the shortest ways to the consumer.
How to repeat their success? How to achieve explosive growth of the popularity of your product? How to turn the successes into the virus? Ryan Holide talks about techniques that work for small startups and large companies.
It’s time to stop guessing what people want. Enough in vain to waste time, effort and money. Forget the old scenarios, act like real hackers. Holidei offers not a set of tools, but a new way of thinking.
Do not launch your product until you read this book!
Author
Kholidei Ryan
Editor
Petrov A.
Translator
Mironov Pavel
Publisher
ABC, 2014
Series
ABC BUSINESS
12+
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