Hypnotic advertising texts. How to tempt and convince customers in one words: Joe Vital

About the book
Joe Vitale C knowledge of the case offers a clear and consistent methodology for writing advertising texts, the so -called hypnotic letter – because his career of the writer began precisely with their creation. The author believes that using a hypnotic style, you can write an advertisement that will magically affect the consciousness of the consumer, and he will certainly do what you need. The effectiveness of its methodology Vital illustrates with examples from the life of famous copywriters and writers.
The chips of the book
The book presents a unique author’s methodology for writing advertising texts – a hypnotic letter – with the help of which you can effectively influence the consciousness of the consumer.
For whom this book
The book will be interesting primarily to marketers, advertisers, copywriters, PR managers, as well as everyone who wants to learn to convince others using texts.

Author
Vitale Joe
Editor
Mironova I.
Publisher
Alpina Business Books, 2012