What is this book about
The fact that the main thing in sales is relations with customers. About how to build their loyalty from the first visit. Jack Mitchell professes the philosophy of “hugs”, by which it means a sincere desire to make the buyer happy. This is based on all the work in Mitchell and other retail stores belonging to the Mitchell family. And they do it perfectly: data on hundreds of thousands of customers are entered into the database, sellers know all the features and needs of each visitor, and everyone when visiting the store feels the only, unique and very important. And sales are constantly growing.
For whom this book
First of all, for marketing directors and retail business owners.
The chips of the book
The book is surprisingly easy to read, because it has many stories. Moreover, it is very practical thanks to the principles of sales that were grouped at the end of each part, collecting information about customers and its proper use.
On the basis …
Author
Mitchell Jack
Editor
Potemkina Julia
Translator
Kiriyenko Daria
Publisher
Mann, Ivanov and Ferber, 2018
Series
[Good translation!]
Genre
Business psychology. Business Etiket
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