Hidden champions of the 21st century. The success strategy of unknown leaders of the world market: German Simon

The world bestseller is a book by the famous economist and marketer German Simon, dedicated to companies – hidden champions. These companies work, as a rule, in narrow market niches, but in their specialization they do not know equal. It turned out that in the 21st century, which brought with it the globalization of the economy and an explosion of innovative activity, hidden champions not only do not inferior to their competitors, but also actively crowded them. A special chapter is devoted to hidden champions in Russia.
Designed for practitioners, primarily for managers of small and medium enterprises. Designed for undergraduate students of economic areas, students of MBA programs, undergraduates, graduate students and teachers.

Author
Simon German
Translator
Yudanov Andrey Yuryevich
Publisher
Knorus, 2015