What is this book about
Ten years after the universal success of the bestseller “from the good to the Great,” Jim Collins wrote no less exciting book – Great by Choice. This time, the author wonders why some companies flourish in the context of economic instability and even chaos, while others die.
Based on many years of research, Collins and his colleague Morten Hansen brought the principles of creating a great and stable enterprise to our unpredictable and eventful times. After reading this book, you will find out that:
– The best leaders do not differ in the willingness to take risks or creativity – they are disciplined, they are more relied on on experience and are paranoids reinsured.
– Innovation in itself is not a trump card. The ability to manage innovations, to combine creativity with self -discipline is much more important.
– The idea of the need to make “quick decisions” and “quickly react” is a serious misconception, because of which you will break up at high speed.
Fish …
Author
Collins Jim, Hansen Morten
Editor
Rapoport Tatyana
Translator
Sums Lyubov Borisovna
Publisher
Mann, Ivanov and Ferber, 2021
Series
MYTH. Business
16+
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