Competitive behavior. The pattern of the global development of mankind: Epishkin, Kolomets

In the book in the form of non -specialists, competitive behavior is considered as one of the forms of manifestation of entrepreneurial behavior arising from the formation of a unified system of relations in conditions of limited material wealth, on the one hand, and property relations, on the other. The desire of people to satisfy their needs is faced with the interests of other subjects. There are conflicts that give rise to the desire for leadership, the breakdown of templates, which is embodied in competitive behavior.
The book discusses the parameters that determine the competitiveness of market participants at different levels: individual, general, global. Drivers of competitive behavior and archetypes of participants are allocated. A tool for developing a competitive behavior is proposed: Operating line.
The book is intended for entrepreneurs, marketing specialists. It will be useful to students, students of MBA schools and graduate students.

Author
Epishkin Dmitry Sergeevich, Kolomiyets Tatyana Dmitrievna
Editor
Polievktova E.V.
Publisher
Economics, 2013