This book is the continuation of the bestseller to “common sense,” which was included in the list of “10 best books of 2010” according to the General Director magazine.
What words portend the discovery in advertising, marketing or business? This is not at all “Eureka!”, As we are used to counting from childhood. How to make the client carefully read your advertising within 2 hours? How do Coca-Cola and Pepsi earn millions of dollars in war with each other? What is the secret of the usual assignor, who was famous for the whole world overnight? How is fish scales associated with the sale of roofing materials? How to get a constant flow of customers from their competitors? You will say that it doesn’t happen? For a real marketer and businessman, this is the most exciting, most desirable words. After the phrase: “It is strange, this cannot be …” The most interesting in advertising, business and life begins.
Author
Ivanov Alexey Nikolaevich
Editor
Petrov D.
Artist
Gerasimov Yu., Kotlyarov Alexander Alexandrovich
Publisher
Biblos, 2013
Genre
Business, advertising. PR
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