Quote
“Black rhetoric is a winner clothed in the words of the dominant, which is convincing thanks to the consistent use of all means and tools available in the language sphere: verbal, paraverbal and non -verbal, that is, speech, bodily -speech signals and signals accompanying speech.”
Karsten Bredemayer
What is the book “Black Rhetoric: Power and Magic of the Word”
The ability to manipulate with all rhetorical means and methods so that in the process of negotiations or speeches the opponent or audience comes to the conclusion necessary for you. The ability to distinguish in what context and under what issues your arguments mean nothing or, conversely, are decisive. The author tells how to eliminate contradictions and give a “red thread” to each conversation, turn negative thinking and the interlocutor’s behavior into a positive and constructive, resourcefully and elegant elimination of traps, not to lose their heads and behave confidently.
Why KN …
Author
Brandemayer Karsn
Editor
Suvorova P.
Translator
Zhevaga E., Ulyanova I.
Publisher
Alpina Business Books, 2015
Series
Mastery of working with the word
16+
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