Why are we buying, or how to make you buy. Fundamentals of Sales of Sales: Paco Anderchill

The book “Why do we buy” is based on data that were collected as a result of long -term observations of customers in shopping centers, department stores and supermarkets of America. Paco Anderchill, called the San Francisco Chronicle newspaper Sherlock Holmes of the Trade World, displays the struggle on the pages of his book, which is conducted by sellers, marketing specialists and more and more competent buyers for the right to control the situation in trade. Trying to find out what drives modern consumers, the author explains many phenomena of trade, which often go unnoticed by both buyers and sellers.

Author
Anderchill Paco
Translator
Samsonov P.A.
Publisher
Potyrri, 2014