Quote
“The company did not have a shortage of smart and talented people. Its problems were not technical; there were many developments with good market prospects. But the company was stuck. She needed a person who would shut it and returned it to life.
By the end of the day, I was ready to make the most important career decision in my life. I said yes. Now I don’t quite understand why. ”
Luis Gertner
What the book “Who said that elephants cannot dance? Hard reforms for the survival of the company”
By the beginning of the 90s of the last century, IBM was in a situation of a difficult protracted crisis. In the conditions of a lightning -developing computer industry market and its gradual reorientation from the needs of governments and large corporations for the needs of individuals and small firms, the leadership of the Blue Giant tried to adhere to the traditional principles of IBM, which rapidly lost relevance. From 1990 to 1993, the company lost 16 billion d …
Author
Gertner Luis
Editor
Kharitonova E.
Translator
Shalunova Maria
Publisher
Alpina Plisher, 2015
Genre
Doing business
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