“Companies are very easily becoming hostages of their own success and are looking for the keys to the future in their past. This is undoubtedly the main danger that companies that have become large and complex are faced. The company’s growth becomes an end in itself, and the forces resting on past successes can supplant and drown out new opportunities and fresh prospects.”
Sergey Netesin
What is the book “Optimal Business Model: Four Risk Management tools”
The book offers entrepreneurs and managers – both beginner and experienced – an innovative approach to the construction of business models, called 4W authors. We are talking about making changes to when, why, and what decisions are made in business models, as well as the influence on those who accept them.
Outwardly, minor modifications of business models allow you to get huge competitive advantages. The 4W method applies to both large and small businesses. In particular, the authors consider an example of the implementation of 4W in Sberbank …
Author
Girotra Karan, Nesesin Sergey
Translator
Brandes Maria
Publisher
Alpina Plisher, 2014
16+
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