What is this book about
If you strive to build a career in one company or, on the contrary, want to change the field of activity, a personal brand is your pass on the path to success. In this book, an experienced brand consultant Dory Clark offers a step-by-step work plan that will help you evaluate, strengthen and, if necessary, transform your personal brand.
Not everyone needs personal rebranding. If you have been working in the company for a long time and are satisfied with your achievements, you can not worry. But not everyone was so lucky.
If you strive to get a promotion, change the position, company or profession, you will need a strategic approach to the formation of a personal brand. A competent rebranding is a matter of one day: this will need to find out how others see you; acquire new knowledge and skills; Show how you can be useful to customers and companies.
It doesn’t matter if you go from one department to another inside the company or start a career in the COUs on the COMPOSITION …
Author
Clark Dory
Editor
Shulpina Natalya
Translator
Antipkina Inna
Publisher
Mann, Ivanov and Ferber, 2014
Genre
Business psychology. Business Etiket
Reviews
There are no reviews yet.