Macrotrand in business. How to become a company of a new wave, creating emotions that attract customers: Brian Solis

What is this book about
This book does not just explore the existing trends and theory, it opens the reader with a new path to business transformation. Putting at one step consumer experience and innovative leadership, Brian Solis explains in detail how to increase the efficiency of business and the degree of consumer involvement, as well as achieve the desired relationship between the company and its customers.

In his book you will find the answer to the question why consumer experience is of such great importance, and what influence he can have on the future of the business as a whole.

For whom this book
For entrepreneurs, owners of business and top managers who want to find out what influence consumer experience has on their business, and how you can use it to significantly increase their income.

The “feature” of the book
In his book, Brian Solis structures and describes the process of making consumer decisions, highlighting four key points in it, or the “moment of truth” – four of this …

Author
Solis Brian
Editor
Rapoport Tatyana
Translator
Sokolova Valentina
Publisher
Mann, Ivanov and Ferber, 2014
Genre
Electronic commerce