How to sell legal services in conditions of high competition? How to organize an effective marketing system? How to build interaction with clients and partners?
The book that you hold in your hands describes the systematic approach to the use of various marketing and sales of legal services-the website, landing page, blog, multimedia, social networks, books, articles, media comments, seminars, conferences, cases, reviews, recommendations, business acquaintances, partnerships, marketing kits and many others.
All these tools are considered in detail by the leading domestic expert on marketing and sales of legal services. Summarizing the best Western experience through the prism of his own experience in managing a law firm, the author offers a description of the best marketing and sales practices and clear methods of their implementation. Talking about the paths traveled by others, the author will give everyone the opportunity to avoid typical mistakes in their own practical activities.
The book is intended in …
Author
Galkin Andrey
Editor
Malyshenko K.
Publisher
Phoenix, 2014
Series
Business class
12+
Reviews
There are no reviews yet.