Introduction to the dramaturgy of television. Textbook: Grigory Frumkin

Television art arose and develops as a synthesis of cinematic, theatrical, musical and fine arts. In this book, the playwright of television advertising is considered in that part in which it is based on the experience of the dramaturgy of the theater and cinema. The author talks in detail about the features of work on the scenarios of advertising plots, about the main elements of their composition and structure, about the use of Eisenstein’s principles in television advertising “Installation of attractions”, about the specifics of political advertising and much more. The book is addressed to novice scriptwriters who have to work in the field of television advertising.

Author
Frumkin Grigory Moiseevich
Publisher
Academic project, 2005
Series
Gaudeamus
Genre
Journalism. Media. Literary creativity, cultural studies. Art history