Hunting for ideas: how to break away from competitors, violating all the rules: Robert Sutton

Quote
“Your crazy ideas can bring a lot of money. At first they bring you disappointment and laughter from others. And then you find yourself on the covers of magazines. About how to build a company where innovation is a lifestyle – in this book.”
Leonid Bugaev, Creative Director of Nordic Agency AB, founder of the Academy of Experts

What is the book “Hunt for ideas: how to break away from competitors, violating all the rules”
Strictly adhering to the traditional methods of management and demanding strict submission from employees, do not expect that your company will seet up from new ideas. At the same time, no company can effectively develop without constant search and implementation of new opportunities.
If you want to create interesting products, stimulate the creative potential of employees, look for new ways of company development, then you just need to look at old management in a new way. Robert Sutton, professor of the University of Stanford Management Theory, recognized author …

Author
Satton Robert
Translator
Nastrova Julia
Publisher
Alpina Plisher, 2013
Genre
Management. Enterprise management