How to write so that you are trusted. About how to successfully write and draw up: Rowman, Rafaelson

What is the book about
This is an excellent guide to an effective letter from the best experts in this area. The book has already become a classic in the USA.

The authors of the book Rowman and Raphaelson, who worked with David Ogilvi for many years in Ogilvy & Mather, set themselves the goal – to help people using a written word in business, art or study, to do this to always achieve the result.

After reading this book, you can write a clear and meaningful presentation, a million, effective letter to the buyer or resume that will lead you in an interview to the employer.

The book is required to read to everyone who wants to learn how to create texts that work!

The chips of the book
David Ogilvi, recognized as the best copywriter of the world, was sure that the skill of convincing letter could and should be developed. To do this, he recommended that all his employees read this book three times.

In the updated edition of the “Classics of Letters” you will find examples and “keys” of maintenance is effective …

Author
Rowman Kenneth, Raphaelon Joel
Editor
Shulpina Natalya, Malakhova Ekaterina
Translator
Minaeva Ksenia
Publisher
Mann, Ivanov and Ferber, 2014
Genre
Marketing