About the book
“Your customers are satisfied only because their expectations are quite low and because there is no one who would work better than you. But to have satisfied customers is no longer enough. If you need a successful and growing business, you need hot fans.”
Such is the first advice to the new regional manager – the hero of this book, which will help any business from any sphere to achieve a high level of client service and raise profits.
This book, written in the form of an exciting business accommodation, will help you understand exactly what your customers want, to achieve the effective work of the client service and get an army of hot fans who are ready to spend money on your services.
For whom this book
This is a book for leaders and everyone who is interested in marketing.
About the authors
Ken Blanchard is a management expert, the author of many bestseller. His book The One Minute Manager, the first business alignment, which has become widely known, was sold in an amount of more than 13 million …
Author
Blancar Ken, Bowles Sheldon
Editor
Shulpina Natalya
Translator
Filin Sergey Alexandrovich
Publisher
Mann, Ivanov and Ferber, 2014
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