Steve Blank is one of the most influential people in Silicon Valley. “Four steps to insight” is a classic leadership of business strategy for all times, from the emergence of an idea to creating a successful company, with the help of which more than 100,000 startups work and develop around the world.
It was here that Steve Blank formulated for the first time in the world the only effective methodology for developing new products and creating new businesses based on the scientific method of testing hypotheses: Customer Development Methodology. Startups are not small versions of large companies and should be controlled radically differently than already established businesses; Steve Blank explains why this is so. Instead of blindly following the business plan, the entrepreneur should go through all four steps of consumer development methods and create a feedback system that will allow you to check new hypotheses faster than competitors and implement them.
Author
Form Steve
Publisher
Alpina Plisher, 2014
Series
Startup, attention, march
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