There are millions of potential customers in the world. Most of them, if possible and a penny, will not give for your product, but some will pay very generously. The main task is to find the latter, bypassing the first. In his “Curve of Demand”, Nicholas Lavells offers an amazing system with examples of companies belonging to completely different sectors that decided this puzzle.
Nowadays, the Internet helps business to establish direct connections with a huge global audience by creating communities. These communities cover a variety of directions: from video games to pop music and train models.
In many cases, companies can win by spreading their products (or some of their versions) completely free, which allows them to conquer a huge audience. It would seem, what is the benefit of such actions? The fact is that a huge number of “freebies” will appear that will become your fans and will appreciate your product most of all. And quite a lot of “superfanates” will love the product so that there are …
Author
Laul Nicholas
Editor
Maslova E.
Translator
Kuzin V.
Publisher
Peter, 2014
Series
Business bestseller
Genre
Doing business
16+
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