Communication management. Theory and practice of business and society interaction: Alexander Krylov

The book reveals various aspects of the theory and practice of corporate communications. The formation of corporate identity, marketing and financial communications, relations with authorities, global, local and internal communications are disclosed on examples of multinational concerns and national companies.
The publication is focused on students of economic specialties studying communication management, and all those interested in the secrets of the interaction of business and society.
The author of the book is the director of the Berlin West -Ott Institute, Doctor of Philosophy, a professor, known for numerous books and publications in economics, sociology, psychoanalysis and corporate processes

Author
Krylov Alexander Nikolaevich
Publisher
Icarus, 2015