Buyer on the hook. Guide to create products that form habits: Eyal, Huver

About the book
Why do some products attract our attention, and some do not? How do some products form our habits? Do these products have any similar features and patterns?

This book describes the process consisting of four stages, which allows you to form customer habits. Products that form habits allow us to regularly return consumers without aggressive marketing and expensive advertising.

This book, useful for marketer, designers, entrepreneurs and all consumer behavior, offers readers:

recommendations for the formation of stable habits;
practical steps for creating products that consumers will like;
Review of the tools used by Pinterest, Twitter, Instagram and other products that involve the consumer and contribute to the formation of habits.
It reveals several topics at once: business, psychology, belief and product design.

For whom is this book?
This is a book …

Author
Aeal Nir, Huver Ryan
Editor
Rapoport Tatyana
Translator
Filin Sergey
Artist
Maksimov Sergey
Publisher
Mann, Ivanov and Ferber, 2014
Genre
Doing business, design, advertising. PR