About the book
The book “built forever” explores the deep causes of the long -term success of corporations. Jim Collins and Jerry Porras present a fresh look at the receptions of 18 outstanding corporations, including 3m, Wal Mart, Walt Disney, Boeing, Sony and Hewlett-Packard.
As part of the 6-year study under the auspices of the Business School of Standford University Collins and Porrars, outstanding long-lived companies in direct comparison with their competitors, while all the time asking for the question: “What does really outstanding companies different from others?”
Filled by hundreds of specific examples presented in the form of a harmonious model of practical concepts, available for the use by managers and entrepreneurs of all ranks, the book can serve as a brilliant guide to build organizations that are able to flourish throughout the 21st century and further.
5th edition.
Author
Collins Jim, Porras Jerry
Editor
Dermanov Vasily Konstantinovich
Translator
Mishchkov Vitaly
Publisher
Mann, Ivanov and Ferber, 2021
16+
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