The publication is devoted to the rules for building retail and distribution networks. Key management issues are considered:
organization of the work of territorial managers in retail networks;
the role and organization of the work of the heads of the sales department in the divistor in the B2V market;
categorical management and marketing in retail and distribution networks;
work with manufacturers and the construction of a regional network in retail and distribution;
work with the team and training of employees;
shares for buyers and suppliers;
network budgeting;
work of personnel and IT services;
fusion, acquisition and functioning of the network within the framework of vertically integrated companies;
changes management and joint -stock conflicts;
Internal audit and credit control in networks.
This book will be useful to owners, leaders of distribution and retail companies, as well as to everyone who at the strategic or operating level controls a large number of people in complex business …
Author
Perminov Sergey Maksimovich
Editor
Vlasova E.
Publisher
Peter, 2014
12+
Reviews
There are no reviews yet.