A short course of Internet marketing: Ryyen, Jones

The book “A Brief course of Internet marketing” in a concise form, but at the same time, the history of the development of digital marketing is quite informative, its current state is considered and development forecasts are given. Along with a historical certificate, facts, numbers and comments from leading world experts, the book provides real examples of marketing campaigns on the Internet, carried out in various fields of business. Equipped with practical recommendations and visual cases, accompanied by an analysis of their success or failure, this publication is an effective tool for mastering the capabilities of the Internet and will be equally useful for both professionals and students studying in the specialties “Marketing”, “advertising”, “journalism” and “public relations”.

Author
Ryen Damien, Jones Kelvin
Editor
Trzhemetskaya Yu.A.
Translator
Lapshinov M.V.
Publisher
University Book, 2013
Series
Artifex
Genre
Marketing