The basic theoretical concepts, the methodology of market pricing, pricing methods, as well as the pricing policy and pricing strategies are described.
Corresponds to the Federal State Educational Standard in the new generation.
For students of all forms of learning in economic preparation of bachelors, it can also be used by students of non -economic specialties as additional material in the discipline “Fundamentals of Economics and Management”.
Author
Shakhovskaya Larisa Semenovna, Chigirinskaya Natalya Vyacheslavovna, Chigirinsky Julius Lvovich
Publisher
Knorus, 2015
Series
Bachelor
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