A recognized expert and one of the most influential people in the field of partnership marketing, the author and speaker, known for his educational activities, introduces the reader to the key concepts of partnership marketing, answering the most important questions and providing you with the knowledge necessary for the drawing of his roadmap for success. In the “question-answer” format, the book answers 60 questions, laying a reliable foundation for building successful partnerships.
The book is intended for those interested in partnership marketing and covers all its key aspects at the basic level.
Author
PRUSSAKOV Evgeny Igorevich
Editor
Movchan D.A.
Translator
Polyakov A.A.
Publisher
DMK Press, 2014
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