The textbook includes lecture texts, each of which highlights key concepts, conclusions on chapters, questions and tasks for repetition and independent study. In separate structural components of the manual, software and methodological support of the course, control and measuring materials, glossary and applications are highlighted.
A distinctive feature of the teaching aid is a detailed consideration of analytical and design tools for the manager’s activities that allow you to make a marketing management process in an industry organization effective.
Author
Shemyatikhina Larisa Yuryevna, Lagutina Evgenia Evgenievna
Editor
Logvinova Galina
Publisher
Phoenix, 2015
Series
Higher education
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